Thinking Global: How to Grow Your Business through International Sales
Part 4 of a free 4-part series.
Sales & Marketing – Competitive Positioning for the Global Market
Damon Claus, Managing Director, Castus Global
LeeAnne Haworth, Senior International Trade Specialist, U.S. Commercial Service Pittsburgh
- Identifying target markets
- Developing an international pricing strategy
- Choosing the right channel mix
- Building a global digital brand
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