Angel Funding


Our mission is simple: Help entrepreneurs thrive by giving them the capital and resources they need.

CircleUp saw passionate consumer entrepreneurs struggle to find the support they need to grow their brand—to hire more employees, produce more product, and share their dream with more consumers. Consumer companies were often forced to reach out to friends and family—a long and often awkward process. At the same time, they saw investors that were passionate about these high-growth consumer product and retail companies, but didn’t know how to get in touch with the entrepreneurs.  CircleUp makes this process more efficient.

Who is eligible for this funding option?
CircleUp features existing U.S. consumer products companies. Companies typically have more than $1 million in revenue for the current fiscal year. All companies have a tangible product or retail outlet that you can touch, taste, use, or visit.

Important features of this funding option:
Issuers may raise money through either equity or convertible debt from accredited investors.

There is no cost to join Once your target amount is raised, a fee is assessed based on a percentage of the total amount. There is no fee, however, for investments that come from people with whom you have a pre-existing relationship, e.g.